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Model e-advertising Segment of the Selected e-commerce
Smrž, Marek ; Kovář, Libor (referee) ; Dvořák, Jiří (advisor)
Master’s thesis describes plus evaluates small firm that the deal with production plus sale ceramic performances. Work is divided on several part, in which survey especially on analysis e - commerce that the firm employs plus on his inadequacies, largely in the area e- advertising. Feature plus scope of employment is suggest mock - up e- advertising, that shall in connection with his costs viable.
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The approach of Czech and Slovaks advertisers to advertising on conspiracy and propagandistic websites
Hrivňák, Adam ; Máchová, Eva (advisor) ; Vranka, Marek (referee)
The aim of this thesis is to provide insight into problematics of buying programmatic advertising on conspiracy and propagandistic websites. Besides it presents the approach of Czech and Slovak advertisers to advertising on mentioned websites. In theoretical point of view thesis discusses the cause from 3 different perspectives. First the thesis provides technical approach as it shows how programmatic advertising works. Second aspect examines if presence of these websites is in contrary to mass media and journalism ethics. Third perspective then discusses brand safety on the Internet. At the end the thesis offers the results of our research which focuses on approach of Czech and Slovaks advertisers to advertising on conspiracy and propagandistic websites. Then we put the results of our research in contrast to theoretical perspectives.
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Taxation of entrepreneurship on the internet
Bicanová, Soňa ; Zídková, Hana (advisor) ; Čejková, Eliška (referee)
This master thesis looks into the way of the taxation of people earning money on the internet via YouTube. Taking videos and subsequent publishing on YouTube channel is becoming increasingly popular not only among the huge number of spectators and youtubers but also among companies that see how influential and powerful youtubers are and cooperate with them. Many Czech youtubers have above-average income which is usually from three sources: directly from YouTube (more precisely from Google) from AdSense account, from sales of promotional materials (merchandising) and also from product placement. The outcome of this master thesis is the application of the tax laws - personal income tax law and value added tax law - to the situation of youtubers, determination youtubers´ lack of knowledge of taxation and creation of a model example, which describes the process of taxation of entities doing business on the internet from registration through periodical filing to the deregistration.
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Model e-advertising Segment of the Selected e-commerce
Smrž, Marek ; Kovář, Libor (referee) ; Dvořák, Jiří (advisor)
Master’s thesis describes plus evaluates small firm that the deal with production plus sale ceramic performances. Work is divided on several part, in which survey especially on analysis e - commerce that the firm employs plus on his inadequacies, largely in the area e- advertising. Feature plus scope of employment is suggest mock - up e- advertising, that shall in connection with his costs viable.
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Usage of Facebook and Google AdWords for Brand Building
Veselský, Štěpán ; Molnár, Zdeněk (advisor) ; Otevřel, Lukáš (referee)
This Diploma Thesis' main subject is Internet marketing. Its main objective is suggesting and realizing an online marketing campaign focused on using Facebook and Google AdWords in order to building brand awareness of a small business. This effort is followed by an analysis of its results. The contribution should be apparent to all the marketers of other small businesses, who find themselves in similar situation and try to solve it by using modern online marketing tools and channels. The thesis is divided into two main sections. The first covers necessary theoretical bases of online marketing, the next one puts the theoretical knowledge into practice of a real small company, Saloon Exclusive. The ending summarizes the outcomes for the company and suggests some next steps.
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Internet content monetization
Baranyk, Jan ; Raška, Ondřej (advisor) ; Basl, Josef (referee)
This bachelor thesis describes various methods of internet content monetization. The aim of this work is to offer a comparison of most suitable internet ad services and tools for own web project or weblog. Because of certain difference between each project and the internet generally, it's impossible to describe a rigorous guide or how-to process, which could be applied to every project. Majority of information written is gained through my own experience and long-term usage of described services and my weblog writing practise. The whole work is split between a few introductory chapters describing the process of keeping the visitor on site, various revenue models of ad systems and the optimal placement of ads on the website. The main part of the work includes description and own experience with numerous ad networks. The final section focuses on possibilities of selling internet websites.
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